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Post by juthi52943 on Dec 26, 2023 8:08:19 GMT
In total, around fifty companies have capabilities that classify them in the DSP category. To narrow down the options, it is essential to understand the key features that will meet an advertiser's unique needs. This article explains what types of DSPs are available, key features that are required and which ones meet specific needs, and provides recommendations for which DSPs to consider. Omnichannel or niche? Which is best? The best DSP Job Function Email List for an advertiser can only be found by considering what they need the DSP to do. One of the easiest ways to start narrowing down the search is to consider the channels that need to be reached. There are two broad categories of DSPs: omni-channel DSPs and niche DSPs. Omnichannel DSPs cater to a variety of channels such as desktop, video, and audio. An omnichannel DSP is intended to be a complete solution, ideal for expanding awareness campaigns. Niche DSPs primarily focus on a single channel, like apps or video. Some niche DSPs also focus on a particular industry or market as experts in that field. Niche DSPs are often used when an advertiser has a specific goal that aligns with the DSP. They are also perfect for mid- and bottom-of-funnel advertising objectives.
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